%0 Conference Paper %1 KlWaP %A Klaus, Martin %A Wagner, Ralf %B Proceedings of Australia & New Zealand Marketing Academy 2009 Conference %D 2009 %E Mavondo, Felix %E Ewing, Michael %K 2009 Direktmarketing_im_Wandel myown proceedings %P 1-8 %T Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks %U http://pandora.nla.gov.au/pan/25410/20110307-1059/www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-067.pdf