%0 Conference Paper
%1 WaP99
%A Wagner, R.
%B Classification in the Information Age
%C Berlin
%D 1999
%E Gaul, W.
%E Locarek-Junge, H.
%I Springer
%K 1999 Wettbewerbsinteraktionen_und_Competitive_Intelligence myown proceedings
%P 536 -- 544
%T Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level