%0 Report
%1 WaFaW09
%A Wagner, R.
%A Falkenreck, C.
%C Universität Kassel
%D 2009
%K 2009 B-to-B_markets Direktmarketing_im_Wandel Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture reputation_transfer structural_model_of_reputation_transfer working-paper
%N 7
%T Customers` Propensity to Leave a B-2-B Relationship in Health Care Marketing