%0 Conference Paper
%1 KlWaP10
%A Klaus, Martin
%A Wagner, Ralf
%B Classification as a Tool for Research
%C Berlin
%D 2010
%E Locarek-Junge, Hermann
%E Weihs, Claus
%I Springer
%K 2010 Direktmarketing_im_Wandel myown proceedings
%P 553-560
%T Gaining 'Consumer Insights' from Influential Actors in Weblog Network
%U http://www.springerlink.com/content/u44423kj5t361776/fulltext.pdf