PUMA publications for /user/ralfwagner/structural_model_of_reputation_transferhttps://puma.uni-kassel.de/user/ralfwagner/structural_model_of_reputation_transferPUMA RSS feed for /user/ralfwagner/structural_model_of_reputation_transfer2024-03-19T07:41:01+01:00Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultureshttps://puma.uni-kassel.de/bibtex/2fd2a96de5ff85bd611bbb9c5d2f3b7ef/ralfwagnerralfwagner2011-02-02T18:16:00+01:002010 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen causal_relationships corporate_reputation cultural_systems customer_satisfaction journals myown national_culture reputation_transfer structural_model_of_reputation_transfer <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Corporate Reputation Review</em></span></span> <em><span itemtype="http://schema.org/PublicationVolume" itemscope="itemscope" itemprop="isPartOf"><span itemprop="volumeNumber">13 </span></span>(<span itemprop="issueNumber">1</span>):
<span itemprop="pagination">20 - 37</span></em> </span>(<em><span>2010<meta content="2010" itemprop="datePublished"/></span></em>)Wed Feb 02 18:16:00 CET 2011Corporate Reputation Review120 - 37Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures1320102010 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen causal_relationships corporate_reputation cultural_systems customer_satisfaction journals myown national_culture reputation_transfer structural_model_of_reputation_transfer Die Studie testet in Australien, Finnland, Russland, Spanien und Deutschland neben Faktoren wie der Weiterempfehlungsbereitschaft und Kundenzufriedenheit den Einfluss von unterschiedlichen Direktmarketing –Medien auf eine positive Unternehmensreputation. Basierend auf einem Strukturmodell werden unter Einbeziehung der Hofstede Kulturparameter Unterschiede in der Wirkung von Direktmarketing-Medien auf die Unternehmensreputation im B-to-B Marketing empirisch nachgewiesen. Customers` Propensity to Leave a B-2-B Relationship in Health Care Marketinghttps://puma.uni-kassel.de/bibtex/21b5ab5c421c0d9bd031ab0ce7d739b33/ralfwagnerralfwagner2009-07-07T13:39:10+02:002009 B-to-B_markets Direktmarketing_im_Wandel Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture reputation_transfer structural_model_of_reputation_transfer working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="R. Wagner" itemprop="url" href="/author/R.%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="C. Falkenreck" itemprop="url" href="/author/C.%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>. </span><em><span itemprop="educationalUse">Dahlhoff, D. and Mann, A. and Wagner, R.</span>, </em><em>7. </em><em><span itemprop="producer">DMCC - Dialog Marketing Competence Center</span>, </em><em>Universität Kassel, </em>(<em><span>2009<meta content="2009" itemprop="datePublished"/></span></em>)Tue Jul 07 13:39:10 CEST 2009Universit\"at Kassel7{C}ustomers` {P}ropensity to {L}eave a {B}-2-{B} {R}elationship in {H}ealth {C}are {M}arketingDahlhoff, D. and Mann, A. and Wagner, R.20092009 B-to-B_markets Direktmarketing_im_Wandel Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture reputation_transfer structural_model_of_reputation_transfer working-paper Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultureshttps://puma.uni-kassel.de/bibtex/29a9616c25fdd3d0964c2a076d9c8781f/ralfwagnerralfwagner2009-05-13T19:00:33+02:002008 B-to-B_markets Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="C. Falkenreck" itemprop="url" href="/author/C.%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="R. Wagner" itemprop="url" href="/author/R.%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness</span>, </em></span><em>Beijing, </em>(<em><span>2008<meta content="2008" itemprop="datePublished"/></span></em>)Wed May 13 19:00:33 CEST 2009Beijing{P}roceedings of the 12th {I}nternational {C}onference on {C}orporate {R}eputation, {B}rand {I}dentity, and {C}ompetitiveness{I}mpact of {D}irect {M}arketing {A}ctivities on {C}ompany {R}eputation {T}ransfer {S}uccess: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures20082008 B-to-B_markets Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer