Traditionally, scholarly impact and visibility have been measured by counting
publications and citations in the scholarly literature. However, increasingly
scholars are also visible on the Web, establishing presences in a growing
variety of social ecosystems. But how wide and established is this presence,
and how do measures of social Web impact relate to their more traditional
counterparts? To answer this, we sampled 57 presenters from the 2010 Leiden STI
Conference, gathering publication and citations counts as well as data from the
presenters' Web "footprints." We found Web presence widespread and diverse: 84%
of scholars had homepages, 70% were on LinkedIn, 23% had public Google Scholar
profiles, and 16% were on Twitter. For sampled scholars' publications, social
reference manager bookmarks were compared to Scopus and Web of Science
citations; we found that Mendeley covers more than 80% of sampled articles, and
that Mendeley bookmarks are significantly correlated (r=.45) to Scopus citation
counts.
