@book{DeKrWaB09,
  address = {Berlin},
  author = {Decker, Reinhold and Kroll, Frank and Wagner, Ralf},
  interhash = {ef94e1cd9baffab00c6238411f97a117},
  intrahash = {a8712fa1e7055c816ad218ebdc6d2e5d},
  publisher = {Springer},
  title = {{M}arketing: {E}ine entscheidungsorientierte {E}inf\"uhrung},
  year = {forthcoming}
}