@inproceedings{HoKlWaP11,
  author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
  booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
  editor = {University, Edith Cowan},
  interhash = {cfa6ce541017d2ad02ebbf0449a806da},
  intrahash = {74d549fa619635073b82ed84970349c7},
  pages = {1-10},
  title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
  url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},
  year = 2011
}

@article{WaPx11b,
  author = {Schneider, Daniel},
  editor = {HNA},
  interhash = {f6cb9d6466cec7c31bff2625307411be},
  intrahash = {56414029f9da449976f6096fb0fe6b62},
  journal = {HNA},
  month = {12.Februar 2011},
  title = {Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/HNA_110212.pdf},
  year = 2011
}

@article{WaPx11a,
  abstract = {Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikations­konzepte. Marketingverantwortliche müssen ihre Konzepte neu justieren. },
  author = {Wagner, Ralf},
  interhash = {8313620dd00ff3222f1b2547c2643f0b},
  intrahash = {81f37c0d784137f9c15ecf11eb48df30},
  journal = {Acquisa},
  month = {Dezember},
  number = {12/2011},
  pages = {28-30},
  title = {Integriertes Marketing: Der Kunde im Fokus},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf},
  year = 2011
}

@conference{WaFaS11,
  address = {Colloquium Recht und \"Okonomie der Universit\"at Kassel},
  author = {Wagner, Ralf and Falkenreck, Christine},
  interhash = {ae8b94066f2c7f7b87260eba29028fc3},
  intrahash = {4c3d90675a0499cd2f82b019da0badcc},
  month = {November},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2011
}

@article{BlWaW11b,
  author = {Bloch, Katrin and Wagner, Ralf},
  interhash = {02a24a967adafc9aedffe6e14405d9ff},
  intrahash = {58d49e6d6369e50cf7e35cbf35ff49e6},
  month = {March},
  pages = {1-15},
  title = {Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining},
  url = {http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1759418},
  year = 2011
}