@inproceedings{HoKlWaP11,
  author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
  booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
  editor = {University, Edith Cowan},
  interhash = {cfa6ce541017d2ad02ebbf0449a806da},
  intrahash = {74d549fa619635073b82ed84970349c7},
  pages = {1-10},
  title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
  url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},
  year = 2011
}

@article{WaPx11b,
  author = {Schneider, Daniel},
  editor = {HNA},
  interhash = {f6cb9d6466cec7c31bff2625307411be},
  intrahash = {56414029f9da449976f6096fb0fe6b62},
  journal = {HNA},
  month = {12.Februar 2011},
  title = {Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/HNA_110212.pdf},
  year = 2011
}

@article{WaPx11a,
  abstract = {Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikations­konzepte. Marketingverantwortliche müssen ihre Konzepte neu justieren. },
  author = {Wagner, Ralf},
  interhash = {8313620dd00ff3222f1b2547c2643f0b},
  intrahash = {81f37c0d784137f9c15ecf11eb48df30},
  journal = {Acquisa},
  month = {Dezember},
  number = {12/2011},
  pages = {28-30},
  title = {Integriertes Marketing: Der Kunde im Fokus},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf},
  year = 2011
}

@conference{WaFaS11,
  address = {Colloquium Recht und \"Okonomie der Universit\"at Kassel},
  author = {Wagner, Ralf and Falkenreck, Christine},
  interhash = {ae8b94066f2c7f7b87260eba29028fc3},
  intrahash = {4c3d90675a0499cd2f82b019da0badcc},
  month = {November},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2011
}

@article{BlWaW11b,
  author = {Bloch, Katrin and Wagner, Ralf},
  interhash = {02a24a967adafc9aedffe6e14405d9ff},
  intrahash = {58d49e6d6369e50cf7e35cbf35ff49e6},
  month = {March},
  pages = {1-15},
  title = {Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining},
  url = {http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1759418},
  year = 2011
}

@conference{WaBlS11b,
  address = {33rd INFORMS Marketing Science Conference 2011 in Houston (Texas)},
  author = {Wagner, Ralf and Bloch, Katrin},
  booktitle = {Special Sessions: Improving Efficiency in Marketing Negotiations },
  interhash = {d6847cca66b99a13c02f57394f51ca6a},
  intrahash = {e390a32e90f96b70f9ad1a623fdd7303},
  title = {{F}acing {B}argaining {P}ower},
  url = {https://informs.emeetingsonline.com/emeetings/formbuilder/clustersessiondtl.asp?csnno=14196&mmnno=204},
  year = 2011
}

@article{WaKrJ11,
  author = {Wagner, Ralf and Krause, Jens},
  interhash = {b82da50d6cd8eff7288df96fbd0d978a},
  intrahash = {2007234f225000df67992e7503b80e0d},
  journal = {Social Media Magazin},
  number = 3,
  pages = {40-42},
  title = {Akzeptanz von Social Media bei Vorst\"anden: Die richtigen Argumente finden},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf},
  volume = 2011,
  year = 2011
}

@incollection{WaC11,
  address = {Bonn},
  author = {Wagner, Ralf},
  booktitle = {Praxishandbuch Social Media in Verb\"anden  Grundlagen - Praxiswissen - Fallbeispiele},
  editor = {Lietzau, Wolfgang and Bender, Jens and Richter, Tim},
  interhash = {fa1e07ced8d71dadec621a0e0db257d4},
  intrahash = {705317bf5c8daff7802752f732d15878},
  month = {Juni},
  pages = {90-104},
  publisher = {Deutsche Gesellschaft f\"ur Verbandsmanagement e.V. (DGVM)},
  title = {Neue Medien im Kundendialog -
Ein \"Uberblick zu den Kommunikationsdiensten des Web 2.0},
  year = 2011
}

@conference{BlWaS11,
  address = {33rd INFORMS Marketing Science Conference 2011 in Houston (Texas)},
  author = {Bloch, Katrin and Wagner, Ralf},
  booktitle = {Special Sessions: Improving Efficiency in Marketing Negotiations },
  interhash = {4b8fc2b25a4c3f9268f9fee9f8eb03a0},
  intrahash = {1ccfc9ee310ae2cd1bc4bd4a358d5040},
  title = {{T}he {R}ole of {I}ntuition and {D}eliberation in {N}egotiations},
  url = {https://informs.emeetingsonline.com/emeetings/formbuilder/clustersessiondtl.asp?csnno=14196&mmnno=204},
  year = 2011
}

@presentation{BlWaS11,
  address = {Colloquium Recht und \"Okonomie der Universit\"at Kassel},
  author = {Bloch, Katrin and Wagner, Ralf},
  interhash = {e8f013d9adb218066a2bad62bb4e43f9},
  intrahash = {819a1ec2b23e79d029aff78ab9fb078f},
  month = {Mai},
  title = {Machtverschiebungen in Verhandlungen: Gewinner, Verlierer und doch nichts gelernt?},
  year = 2011
}

@article{BlWaW11,
  author = {Bloch, Katrin and Wagner, Ralf},
  interhash = {d882e9780ee6f337c55bde44a87f8a49},
  intrahash = {7b7687b44dd1ca19cf39988425182724},
  month = {March},
  pages = {1-19},
  title = {Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?},
  url = {http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1805025},
  year = 2011
}

@article{FaWaJ10,
  abstract = {Welchen Stellenwert hat die vom Kunden wahrgenommene Innovativit\"at von Unternehmen auf dem Gesundheitsmarkt? Die Studie erweitert das Strukturmodell des American Customer Satisfaction Index und vergleicht l\"ander\"ubergreifend in Finnland, Deutschland, Spanien und Russland den Einfluss von Innovativit\"at auf Kundenzufriedenheit und Reputation des Lieferanten.  Die Ergebnisse zeigen, dass die wahrgenommene Innovativit\"at in drei der vier untersuchten Kulturen einen hohen Stellenwert besitzt.},
  author = {Falkenreck, Christine and Wagner, Ralf},
  editor = {Lindgreen, Adam and Hingley, Martin K. and Antioco, Michael D.J.},
  interhash = {e42b4ad3cf36e81c258fda2a332c71fe},
  intrahash = {9d8f0bd57d5c7d90729e27b388e50284},
  journal = {Journal of Marketing Management},
  number = 27,
  pages = {225-242},
  title = {The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study},
  volume = {3-4},
  year = 2011
}

@incollection{PaWaC09,
  address = {Bad Honnef},
  author = {Parwoll, Moritz and Wagner, Ralf},
  booktitle = {{A}ging {S}ociety and its {I}mplications on {S}ervice {M}arketing {A}pproaches in the {H}ospitality, {T}ourism and {T}ransport},
  editor = {Bornemeyer, Claudia and Schneider, J\"urgen},
  interhash = {0fdc27a037cceb3f86b08c232fd03221},
  intrahash = {5a894accfb147a62f0e2d8cd2032a2bb},
  pages = {19-40},
  publisher = {Bock},
  title = {{D}irect {M}arketing for {B}est-{A}gers: {I}n {D}ialogue with {C}hallenging {C}ustomers},
  year = 2011
}

@incollection{WaC11,
  author = {Wagner, Ralf},
  booktitle = {{G}reen {C}onsumerism},
  interhash = {f855425eb357a395906054f5cf1c9b94},
  intrahash = {4055aaf8b91aacc4469d26e08e43b016},
  pages = {460-465},
  publisher = {SAGE Publications},
  title = {{W}ebsites and {B}logs},
  volume = 6,
  year = 2011
}