@book{DeWaB02,
  address = {M\"unchen},
  author = {Decker, R. and Wagner, R.},
  interhash = {45770119980bc6ed264d8e48b0b682d0},
  intrahash = {f9d589dcb1148bd37a95b0ae0bc878e3},
  publisher = {Moderne Industrie},
  title = {{M}arketingforschung: {M}ethoden und {M}odelle zur {B}estimmung des {K}\"auferverhaltens},
  year = 2002
}