@incollection{MeScWaC08,
  address = {Hershey},
  author = {Mei{\ss}ner, M. and Scholz, S. and Wagner, R.},
  booktitle = {{E}ncyclopedia of {M}ultimedia {T}echnology and {N}etworking},
  edition = 2,
  editor = {Pagani, M.},
  interhash = {fcaba1e4ca09e137132bbab11ec13a61},
  intrahash = {ef037a9bd6e27bfff00f8efcc0944bc5},
  pages = {880 - 886},
  publisher = {{I}{G}{I} {G}lobal},
  title = {{M}arketing {R}esearch using {M}ultimedia {T}echnologies},
  year = 2008
}