@techreport{WaW07,
  address = {Universit\"at Kassel},
  author = {Wagner, R.},
  institution = {DMCC - Dialog Marketing Competence Center},
  interhash = {17c8205b84496069f6a7fab3c429b2e4},
  intrahash = {d151d9c54e3ba5cdf0466f5d4e74d13f},
  number = 1,
  title = {{I}nternationales {D}irektmarketing: {G}renzen und {H}erausforderungen},
  type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
  year = 2007
}