@book{Kotler.2007,
  author = {Kotler, P. and Keller, K. L. and Bliemel, F.},
  edition = 12,
  interhash = {fd1fc74aa3220fa9f438f8553728507d},
  intrahash = {ce5f344a4aa2f6709e81e06888af63a7},
  note = {ITEG_233 290},
  publisher = {earson Studium},
  title = {Marketing-Management: Strategien für wertschaffendes Handeln},
  year = 2007
}