@inproceedings{FaWaP08, address = {Beijing}, author = {Falkenreck, C. and Wagner, R.}, booktitle = {{P}roceedings of the 12th {I}nternational {C}onference on {C}orporate {R}eputation, {B}rand {I}dentity, and {C}ompetitiveness}, interhash = {730815b1eec02ae2c25781f29923910c}, intrahash = {9a9616c25fdd3d0964c2a076d9c8781f}, title = {{I}mpact of {D}irect {M}arketing {A}ctivities on {C}ompany {R}eputation {T}ransfer {S}uccess: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures}, year = 2008 }