@book{Memo220104,
  author = {Langner, Paul W.},
  booktitle = { Strukturelle Analyse verbal-visueller Textkonstitution in der Anzeigenwerbung },
  coverage = {IV, 352 S.},
  editor = {Langner, Paul Werner},
  interhash = {9410b9dd0b625a9e87a63af42def8f0c},
  intrahash = {9744964b5ab604dd3f908529a93f75a1},
  isbn = {3-8204-5619-8},
  note = { Paul Werner Langner },
  publisher = { Lang },
  publisherplace = {Frankfurt am Main [u.a.]},
  series = { Europäische Hochschulschriften;811 },
  title = { Strukturelle Analyse verbal-visueller Textkonstitution in der Anzeigenwerbung },
  year = { 1985 }
}