@techreport{WaKlW08b,
  address = {Universit\"at Kassel},
  author = {Wagner, R. and Klaus, M.},
  institution = {DMCC - Dialog Marketing Competence Center},
  interhash = {ad8d44fc046760b61ca60011d7a1a714},
  intrahash = {826dba13e4bcb6973db0564882100455},
  number = 2,
  title = {{C}hallenges and {E}xamples of {M}obile {D}irect {M}arketing},
  type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
  year = 2008
}