@book{WaS208, address = {Kassel}, author = {Wagner, Ralf}, booktitle = {Workshop der Deutschen Werbewissenschaftlichen Gesellschaft (DWG)}, interhash = {c388857c52431bb4d5550c2f5f0738bc}, intrahash = {7bb540d6b6d27528b5f9a14c231248e0}, title = {Direct Mail im internationalen Einsatz}, year = 2008 }