@conference{KlScWa109,
  address = {Nantes},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {EMAC},
  interhash = {d947f65e29546a8344b8dd0baf2e5a8d},
  intrahash = {2f1e4758ff0417259fc64c130a5456ec},
  title = {Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.Com},
  year = 2009
}