@conference{KlScWa109,
  added-at = {2011-01-31T16:03:07.000+0100},
  address = {Nantes},
  author = {Martin Klaus and Jörg Schwerdtfeger and Ralf Wagner},
  biburl = {http://puma.uni-kassel.de/bibtex/22f1e4758ff0417259fc64c130a5456ec/ralfwagner},
  booktitle = {EMAC},
  interhash = {d947f65e29546a8344b8dd0baf2e5a8d},
  intrahash = {2f1e4758ff0417259fc64c130a5456ec},
  keywords = {2009 Direktmarketing_im_Wandel contributed_talk online_community social_network_analysis speech world-of-mouth_communication},
  timestamp = {2011-01-31T16:03:07.000+0100},
  title = {Assessing Digital Social Networks for Marketing Communication - The Case of MySpace.Com},
  year = 2009
}