@book{Memo147507,
  author = {Floch, Jean-Marie},
  booktitle = { Semiotics, marketing and communication },
  interhash = {a63fb67e97b97af103531f974091130c},
  intrahash = {2e50bf4c1f6214f56b390f0e854a33d3},
  isbn = {0-333-76014-X},
  note = { Jean-Marie Floch },
  publisher = { Palgrave },
  publisherplace = {London},
  title = { Semiotics, marketing and communication, beneath the signs, the strategies },
  year = { 2001 }
}