@techreport{WaDeBoTeW00,
  address = {Universit\"at Bielefeld},
  author = {Wagner, R. and Decker, R. and Bornemeyer, C. and Temme, T.},
  institution = {Lehrstuhls f\"ur Betriebswirtschaftslehre und Marketing},
  interhash = {c0739a88be2e722f21beeae47c797c10},
  intrahash = {2740af3fc5fb23c3c1d9d45f921d7b81},
  number = 2,
  title = {{M}arketing: {E}ine einf\"uhrende {D}arstellung f\"ur hochschulinterne {V}erwertungsgesellschaften},
  year = 2000
}