@article{Arab1981, author = {Arabie, P. and Carroll, J. D. and DeSarbo, W. S. and Wind, J.}, interhash = {91cc4b7301d7bdefbcf93059ac060b54}, intrahash = {228adfd62426c61d6892a3e7420f37bb}, journal = {Journal of Marketing Research}, pages = {310--317}, title = {{O}verlapping clustering: {A} new method for product positioning}, volume = 18, year = 1981 }