@inproceedings{KlScWaP10, address = {Christchurch (New Zealand)}, author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf}, booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2010 Conference}, editor = {Ballantine, Paul and Finsterwalder, Joerg}, interhash = {62dd9d8bbc077329dd297f8716da1934}, intrahash = {1c94e61fcb7d5e5c0435534f1f614048}, publisher = {Department of Management, University of Canterbury}, title = {{T}argeting {K}ey {I}nfluentials for {D}irect {M}arketing {A}ctivities in {S}ocial {N}etworks: {M}ethodical {P}rogress and an {A}pplication}, url = {http://pandora.nla.gov.au/pan/25410/20110307-1059/anzmac2010.org/proceedings/pdf/anzmac10Final00412.pdf}, year = 2010 }