@inproceedings{KlScWaP09,
  address = {Berlin},
  author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
  booktitle = {Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action},
  editor = {Schrader, Ulf and Thoresen, Victoria W.},
  interhash = {f848fb8d19bc6187082849fd94e06196},
  intrahash = {1c37f0729103d6b97b11ecb7bf1fe2f1},
  organization = {The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers},
  pages = {163 -- 177},
  title = {{M}arketing {C}ommunication to and with {N}et {C}itizens: {T}argeting by {M}eans of a {S}ocial {N}etwork {A}nalysis {A}pproach},
  year = 2009
}