@techreport{WaFaW09, address = {Universit\"at Kassel}, author = {Wagner, R. and Falkenreck, C.}, institution = {DMCC - Dialog Marketing Competence Center}, interhash = {bbfe21583eb353105412f2c203162bf6}, intrahash = {1b5ab5c421c0d9bd031ab0ce7d739b33}, number = 7, title = {{C}ustomers` {P}ropensity to {L}eave a {B}-2-{B} {R}elationship in {H}ealth {C}are {M}arketing}, type = {Dahlhoff, D. and Mann, A. and Wagner, R.}, year = 2009 }