@presentation{wagner2012kunden,
  address = {Bonn},
  author = {Wagner, R.},
  booktitle = {Science meets Marketing and Sales },
  interhash = {7d8a26fdd56d726028b9f60192d59e03},
  intrahash = {00bd6f81460277c085b340d636136a21},
  title = {Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen},
  year = 2012
}