@inproceedings{Kim2008,
  address = {Berlin, Deutschland},
  author = {Kim, Hak Lae and Scerri, Simon and Breslin, John G. and Decker, Stefan and Kim, Hong Gee},
  booktitle = {{Proceedings of the 2008 International Conference on Dublin Core and Metadata Applications}},
  interhash = {9c5f5af6f47a1a563dbb405c5a58a3cc},
  intrahash = {7d3c3c2189394a8686ca9812d58bfe74},
  pages = {128--137},
  publisher = {{Dublin Core Metadata Initiative}},
  title = {{The State of the Art in Tag Ontologies: A Semantic Model for Tagging and Folksonomies}},
  year = 2008
}

@inproceedings{breslin2009integrating,
  abstract = {Sensors have begun to infiltrate people's everyday lives. They can provide information about a car's condition, can enable smart buildings, and are being used in various mobile applications, to name a few. Generally, sensors provide information about various aspects of the real world. Online social networks, another emerging trend over the past six or seven years, can provide insights into the communication links and patterns between people. They have enabled novel developments in communications as well as transforming the Web from a technical infrastructure to a social platform, very much along the lines of the original Web as proposed by Tim Berners-Lee, which is now often referred to as the Social Web. In this position paper, we highlight some of the interesting research areas where sensors and social networks can fruitfully interface, from sensors providing contextual information in context-aware and personalized social applications, to using social networks as "storage infrastructures" for sensor information.},
  author = {Breslin, John G. and Decker, Stefan and Hauswirth, Manfred and Hynes, Gearoid and Phuoc, Danh Le and Passant, Alexandre and Polleres, Axel and Rabsch, Cornelius and Reynolds, Vinny},
  booktitle = {Proceedings on the W3C Workshop on the Future of Social Networking},
  interhash = {8a9846d06fcb3d48e5f081801a957565},
  intrahash = {e5286c49f4a49bb8752d473f126824dd},
  title = {Integrating Social Networks and Sensor Networks},
  url = {http://www.w3.org/2008/09/msnws/papers/sensors.html},
  year = 2009
}

@inproceedings{kim2008state,
  abstract = {There is a growing interest into how we represent and share tagging data in collaborative tagging systems. Conventional tags, meaning freely created tags that are not associated with a structured ontology, are not naturally suited for collaborative processes, due to linguistic and grammatical variations, as well as human typing errors. Additionally, tags reflect personal views of the world by individual users, and are not normalised for synonymy, morphology or any other mapping. Our view is that the conventional approach provides very limited semantic value for collaboration. Moreover, in cases where there is some semantic value, automatically sharing semantics via computer manipulations is extremely problematic. This paper explores these problems by discussing approaches for collaborative tagging activities at a semantic level, and presenting conceptual models for collaborative tagging activities and folksonomies. We present criteria for the comparison of existing tag ontologies and discuss their strengths and weaknesses in relation to these criteria.},
  author = {Kim, Hak Lae and Scerri, Simon and Breslin, John G. and Decker, Stefan and Kim, Hong Gee},
  booktitle = {DCMI '08: Proceedings of the 2008 International Conference on Dublin Core and Metadata Applications},
  interhash = {9c5f5af6f47a1a563dbb405c5a58a3cc},
  intrahash = {cb56167e7e5e0dbfee017671064ff81e},
  location = {Berlin, Germany},
  pages = {128--137},
  publisher = {Dublin Core Metadata Initiative},
  title = {The state of the art in tag ontologies: a semantic model for tagging and folksonomies},
  url = {http://portal.acm.org/citation.cfm?id=1503418.1503431},
  year = 2008
}

@techreport{DeBoTeWaW00,
  address = {Universit\"at Bielefeld},
  author = {Decker, R. and Bornemeyer, C. and Temme, T. and Wagner, R.},
  institution = {Lehrstuhl f\"ur Betriebswirtschaftslehre und Marketing},
  interhash = {88bb09c9c71c508dda3eb0bdc5e62a21},
  intrahash = {97e9fd23a3234fdd20b9148644d44a8b},
  number = 2,
  title = {{M}arktforschung: {E}ine einf\"uhrende {D}arstellung f\"ur hochschulinterne {V}erwertungsgesellschaften},
  year = 2000
}

@techreport{DeWaScW04,
  address = {Universit\"at Bielefeld},
  author = {Decker, R. and Wagner, R. and Scholz, S.},
  institution = {Fakultät f\"ur Wirtschaftswissenschaften},
  interhash = {83ac0d8883db1f50e1a0df5afa16a54d},
  intrahash = {3c28566030ee8bacdbd4f4cd79ccec12},
  number = 516,
  title = {{E}nvironmental {S}canning in {M}arketing {P}lanning -- {A}n {I}nternet-{B}ased {A}pproach},
  year = 2004
}

@article{WaDeJ97,
  author = {Wagner, R. and Decker, R.},
  interhash = {446035ab3faa742fc0b032b743a051c0},
  intrahash = {f7287149f7b3f92efe822b3c0d965f60},
  journal = {Heilbad und Kurort},
  number = 5,
  pages = {123 - 127},
  title = {{D}ie {M}arktforschung als {H}ilfsmittel zur {B}ew\"altigung der {B}\"aderkrise},
  volume = 49,
  year = 1997
}

@article{DeWaKnJ98,
  author = {Decker, R. and Wagner, R. and Knauff, N.},
  interhash = {8b1edb1228d2d0aaab2514942226abc6},
  intrahash = {ea256d7f4a47076c51c3cdd6ce5bac13},
  journal = {Marktforschung \& Management},
  number = 5,
  pages = {172 - 176},
  title = {{D}ata {W}arehouse - {E}in {I}nstrument f\"ur {M}arktforschung und {M}anagement},
  volume = 42,
  year = 1998
}

@book{DeWaB02,
  address = {M\"unchen},
  author = {Decker, R. and Wagner, R.},
  interhash = {45770119980bc6ed264d8e48b0b682d0},
  intrahash = {f9d589dcb1148bd37a95b0ae0bc878e3},
  publisher = {Moderne Industrie},
  title = {{M}arketingforschung: {M}ethoden und {M}odelle zur {B}estimmung des {K}\"auferverhaltens},
  year = 2002
}

@techreport{DeWaW98,
  address = {Universit\"at Bielefeld},
  author = {Decker, R. and Wagner, R.},
  institution = {Fakultät für Wirtschaftswissenschaften},
  interhash = {1dad120aae95cfc2149010d768fcaeff},
  intrahash = {c966e915699305b65eab7149167383f4},
  number = 383,
  title = {{L}og-lineare {M}odelle in der {M}arktforschung},
  year = 1998
}

@techreport{WaDeBoTeW00,
  address = {Universit\"at Bielefeld},
  author = {Wagner, R. and Decker, R. and Bornemeyer, C. and Temme, T.},
  institution = {Lehrstuhls f\"ur Betriebswirtschaftslehre und Marketing},
  interhash = {c0739a88be2e722f21beeae47c797c10},
  intrahash = {2740af3fc5fb23c3c1d9d45f921d7b81},
  number = 2,
  title = {{M}arketing: {E}ine einf\"uhrende {D}arstellung f\"ur hochschulinterne {V}erwertungsgesellschaften},
  year = 2000
}

@incollection{DeWaC01c,
  address = {M\"unchen},
  author = {Decker, R. and Wagner, R.},
  booktitle = {{V}ahlens gro{\ss}es {M}arketing-{L}exikon},
  edition = 2,
  editor = {Diller, H.},
  interhash = {cbaaf6ba9f948fb6013d9e20eeed35d8},
  intrahash = {13d5bd3cac06aba126214baf2ed18708},
  pages = {982 - 984},
  publisher = {Vahlen},
  title = {{M}arketing-{I}nformationsysteme ({M}{A}{I}{S})},
  year = 2001
}

@incollection{DeWaC01b,
  address = {M\"unchen},
  author = {Decker, R. and Wagner, R.},
  booktitle = {{V}ahlens gro{\ss}es {M}arketing-{L}exikon},
  edition = 2,
  editor = {Diller, H.},
  interhash = {f505e30e95a7abcf1d9449625b288533},
  intrahash = {34757f8eed1c552219a27a0467d3df3a},
  pages = {805 - 808},
  publisher = {Vahlen},
  title = {{K}onkurrenzforschung ({C}ompetitive {I}ntelligence)},
  year = 2001
}

@incollection{DeWaC01a,
  address = {M\"unchen},
  author = {Decker, R. and Wagner, R.},
  booktitle = {{V}ahlens gro{\ss}es {M}arketing-{L}exikon},
  edition = 2,
  editor = {Diller, H.},
  interhash = {85484257715610e50fe0c3498200c5d5},
  intrahash = {9d6589dda4696dcc6e2f2285ed5075c8},
  pages = {255 - 258},
  publisher = {Vahlen},
  title = {{D}ata {M}ining},
  year = 2001
}

@incollection{DeWaC01,
  address = {M\"unchen},
  author = {Decker, R. and Wagner, R.},
  booktitle = {Vahlens gro{\ss}es Marketing-Lexikon},
  edition = 2,
  editor = {Diller, H.},
  interhash = {fecc09db0c61eeaadb6e99518d74ebe6},
  intrahash = {951e63d4ad2125d636ec3d61cf33e1d7},
  pages = 67,
  publisher = {Vahlen},
  title = {{A}ssoziationsanalyse},
  year = 2001
}

@book{DeKrWaB09,
  address = {Berlin},
  author = {Decker, Reinhold and Kroll, Frank and Wagner, Ralf},
  interhash = {ef94e1cd9baffab00c6238411f97a117},
  intrahash = {a8712fa1e7055c816ad218ebdc6d2e5d},
  publisher = {Springer},
  title = {{M}arketing: {E}ine entscheidungsorientierte {E}inf\"uhrung},
  year = {forthcoming}
}

@inproceedings{breslin2009integrating,
  abstract = {Sensors have begun to infiltrate people's everyday lives. They can provide information about a car's condition, can enable smart buildings, and are being used in various mobile applications, to name a few. Generally, sensors provide information about various aspects of the real world. Online social networks, another emerging trend over the past six or seven years, can provide insights into the communication links and patterns between people. They have enabled novel developments in communications as well as transforming the Web from a technical infrastructure to a social platform, very much along the lines of the original Web as proposed by Tim Berners-Lee, which is now often referred to as the Social Web. In this position paper, we highlight some of the interesting research areas where sensors and social networks can fruitfully interface, from sensors providing contextual information in context-aware and personalized social applications, to using social networks as "storage infrastructures" for sensor information.},
  author = {Breslin, John G. and Decker, Stefan and Hauswirth, Manfred and Hynes, Gearoid and Phuoc, Danh Le and Passant, Alexandre and Polleres, Axel and Rabsch, Cornelius and Reynolds, Vinny},
  booktitle = {Proceedings on the W3C Workshop on the Future of Social Networking},
  interhash = {8a9846d06fcb3d48e5f081801a957565},
  intrahash = {e5286c49f4a49bb8752d473f126824dd},
  title = {Integrating Social Networks and Sensor Networks},
  url = {http://www.w3.org/2008/09/msnws/papers/sensors.html},
  year = 2009
}

@inproceedings{breslin2009integrating,
  abstract = {Sensors have begun to infiltrate people's everyday lives. They can provide information about a car's condition, can enable smart buildings, and are being used in various mobile applications, to name a few. Generally, sensors provide information about various aspects of the real world. Online social networks, another emerging trend over the past six or seven years, can provide insights into the communication links and patterns between people. They have enabled novel developments in communications as well as transforming the Web from a technical infrastructure to a social platform, very much along the lines of the original Web as proposed by Tim Berners-Lee, which is now often referred to as the Social Web. In this position paper, we highlight some of the interesting research areas where sensors and social networks can fruitfully interface, from sensors providing contextual information in context-aware and personalized social applications, to using social networks as "storage infrastructures" for sensor information.},
  author = {Breslin, John G. and Decker, Stefan and Hauswirth, Manfred and Hynes, Gearoid and Phuoc, Danh Le and Passant, Alexandre and Polleres, Axel and Rabsch, Cornelius and Reynolds, Vinny},
  booktitle = {Proceedings on the W3C Workshop on the Future of Social Networking},
  interhash = {8a9846d06fcb3d48e5f081801a957565},
  intrahash = {e5286c49f4a49bb8752d473f126824dd},
  title = {Integrating Social Networks and Sensor Networks},
  url = {http://www.w3.org/2008/09/msnws/papers/sensors.html},
  year = 2009
}

@book{WaS197,
  address = {Potsdam},
  author = {Wagner, Ralf and Decker, Reinhold and Temme, Thorsten},
  booktitle = {21st Annual Conference of the German Classification Society},
  interhash = {a610addec4e453682dd2fcaac7a99991},
  intrahash = {adb220933faea40b0c0638a6501f05fc},
  title = {Missing Value Treatment in Applied Market Research},
  year = 1997
}

@book{WaDeS100,
  address = {Passau},
  author = {Wagner, Ralf and Decker, Reinhold},
  booktitle = {24th Annual Conference of the German Classification Society},
  interhash = {dd8bab450fb660b51876ffe983c134d1},
  intrahash = {f6cba210d35fa4a4de5ada4316f96aac},
  title = {Distinguishing Response Specifications in the Multivariate Polya-Model},
  year = 2000
}

@book{WaDeSCS105,
  address = {Parma},
  author = {Wagner, Ralf and Decker, Reinhold and Scholz, Sören},
  booktitle = {Meeting of the Classification and Data Analysis Group of the Italian Statistical Society},
  interhash = {d67de6394b3fd2607371ab944f3d568d},
  intrahash = {ecf945cd9480b2db5c47adfbc4663985},
  title = {Mining Consumption and Nutrition Patterns for Marketing Communication},
  year = 2005
}